Thinking About Owning Your Own Business? You Have Plenty of Company Among the Over-50

 More than 50% of business owners are over-50 and the majority of them indicate they're planning to expand those enterprises. 

Most are realistic, keeping them small so they can manage the risk.

About a third fly solo, that is, they don't take on partners. 

Rare is manifesting becoming the next Marc Zuckerburg. They understand what they can handle well. 

And reducing the risk usually entails sticking with what they know. The middle-aged auto dealership sales rep pushed out during slow sales creates a boutique training sales tactics.

Hot off the press on Substack is my article on being over-50 and shifting from employee to business owner. Yes, you can change lanes at any age.

Affordable Career Coach Jane Genova provides end-to-end career services, ranging from diagnosis of the challenges and fix-it strategies to preparation of resume/cover letters/LinkedIn profiles and how to gain control of an interview. She specializes in over-50 work issues. For a confidential complimentary consultation please text/phone 203-468-8579 or email janegenova374@gmail.com. Fees custom-made for your unique budget.


Comments

Post a Comment

Popular posts from this blog

De-Equitizations of Big Law Partners - Managing Demotions

There is going on a high-stakes game in Big Law for top brandname lawyers. Chair of Paul Weiss Brad Karp calls it "an existential war for talent." Those stars receive nosebleed compensation, influence, power and access to whatever resources they need. Simultaneously - and perhaps to balance out that huge financial investment in those powerhouse players - partners whose twinkle has dimmed are being de-equitized. That term is a euphemism for "demotion." American Lawyer reports: "Multiple Am Law 100 firms, as well as midsize and regional law firms, have de-equitized partners in recent months. More are likely to follow suit."  Their book of business may be less and they're not able to develop an adequate amount of new business. Overall, they just aren't pulling in the revenue they used to or, with the bar on performance raised, they currently need to. The demotion can entail a cut in pay. There could also be the shift from the title of "equity p...
Read more

Hold On to This Cliche After You Hit 50: Nothing Gets You a Job Like a Job

  We are back to the raw reality of our parents' generation: Jobs are hard to get. Attached to that brutal reality is another more optimistic one: Nothing gets you a job like having a job. Also, the reverse is true: Not having a job could mean you will have plenty of trouble getting a job. On HuffPost there it is: "Research finds that once you have been out of work for  more than six months , it gets significantly harder at any age to find a job, but particularly for older job seekers."  It should be obvious that if you're aging and without a source of income from work you should grab a job, any job.  What unfolds is that, yes, having a job gets you a job. That is not only because it's a signal to employers that you are employable. In addition, it also does these 5 wonderful things for your job search: Prevents you from getting rusty on the whole continuum of go-to-work personas and skills. If you haven't been on the job, any job, for even a few months you are...
Read more

Unretiring - Fill the Gap in Work History with Functional Resume, Become Active on LinkedIn

It might have been short or long - that is, the time between when you decided to stop working for income and when you realized you couldn't afford to be without income from your labor. But now you're back. You’ve unretired. WELCOME BACK Recently, reports Yahoo Finance , Indeed Hiring Lab documented that about 1.5 million have unretired. And, according to T. Rowe Price, 48% made that decision because they needed the money.  YOUR JOB SEARCH MATERIALS The first step back into the world of work is to prepare your job search materials. Those include resume, cover letter and LinkedIn Profile. What’s effective and what will get you passed the AI screeners have changed significantly.  YOUR RESUME Take resumes. The language, for example, has to include the keywords from the job description as well as what's the "in lingo" in the field. Otherwise, the AI robots will toss them. Pick up the language from the help-wanted and research that field of work to also embed you...
Read more