Over-50 and Career-Finished? Not So Fast: You Can Start Your Own PR Firm (and re-start the career)

Edelman's 2023 RIF focused on "old pros" in the PR industry. About 240 were axed. 

Of course, that sent an arctic chill throughout the field. Many other over-50 players felt fear that they would also be targeted at their PR agencies because of age. Overall, once you hit 50, you're "finished." The research by Pro Publica confirmed that. There's more: If you are fortunate and land another job in your core competence only 10% of you will earn comparable compensation. 

However, there is an exit ramp to a new start. That is starting your own PR firm. Compared to other industries, the price of entry is low. Those in PR already know how to promote a business, even an early-stage one.

In this article in O'Dwyer's Public Relations I explain how to succeed with your startup.  

Affordable Career Coach Jane Genova provides end-to-end career services, ranging from diagnosis of the challenges and fix-it strategies to preparation of resume/cover letters/LinkedIn profiles and how to gain control of an interview. I specialize in over-50 work issues. For a confidential complimentary consultation please text/phone 203-468-8579 or email janegenova374@gmail.com. No pressure. Fees custom-made for your unique budget.


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