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Elite Students/Youth Supporting Saint Luigi - The Coming Generation of Leaders Could Soften Capitalism

  Right now, when it comes to workers, especially those over-50, capitalism has not been kind.  That could change as the next generation comes to leadership, with a softened heart. Signs are that softening of capitalism could happen.  For example, elite students and almost the majority of the young support Luigi Mangione. Here in Substack I lay off where the dia could move on behalf of the aging who need to work - and receive employer-paid health insurance. Most personal bankruptcies happen because of medical bills.  Reforming that financial situation has been Mangione's mission. Emerging is the moniker Saint Luigi. Affordable Career Coach Jane Genova provides end-to-end career services, ranging from diagnosis of the challenges and fix-it strategies to preparation of resume/cover letters/LinkedIn profiles and how to gain control of an interview. I specialize in over-50 work issues. My edge is a background in marketing communications. For a confidential complimentar...
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The Dow: Should You Hold Off in Applying for Jobs Where You Don't Want to Work

43,074.21 USD ▲  +731.97 (+1.73%) today December 20, 2:36 PM EST  ·  Market Open Day Week Month Year 5 Year Max 10:00 12:00 2:00 3:30 42,000 42,400 42,800 43,200 Vol  
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Leaving NY, LA and Other HCOL Areas: Have You "Aged Out?"

The pile on of inflation, employment insecurity and anxiety about socking away more for retirement is driving those over-50 rooted in HCOL (high cost of living) locations to consider relocating. Where they would go is to LCOL (low cost of living) locations.  That option is dominating the postings and comments on professional anonymous networks such as  Reddit  and  Glassdoor. The hard nut to crack on any plan to move to LCOL is this: Would the tradeoff for reduced fixed costs be lousy professional opportunities. The HCOL areas provide those plum jobs and contract assignments. On Glassdoor there is this: "Living in the smaller city the money went much further and there did seem to be a better overall work life balance. Living in my current city the opportunities both in the firm and outside are much much better ..." In addition is the loss of the prestige of having the professional brand of being where everyone knows the action is happening in your industry....
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Your Mother Was Right, It's How You Talk ...

What's prematurely sidelining the over-50 is how they talk. They sound the way we all used to interact  before social media/social networks and Donald Trump changed everything. In this Substack article I provide pointers for rhetorically getting back in the game for 2025.  Affordable Career Coach Jane Genova provides end-to-end career services, ranging from diagnosis of the challenges and fix-it strategies to preparation of resume/cover letters/LinkedIn profiles and how to gain control of an interview. I specialize in over-50 work issues. For a confidential complimentary consultation please text/phone 203-468-8579 or email janegenova374@gmail.com . Remote and in-person.  
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Over-50 and Career-Finished? Not So Fast: You Can Start Your Own PR Firm (and re-start the career)

Edelman's 2023 RIF focused on "old pros" in the PR industry. About 240 were axed.  Of course, that sent an arctic chill throughout the field. Many other over-50 players felt fear that they would also be targeted at their PR agencies because of age. Overall, once you hit 50, you're "finished." The research by Pro Publica confirmed that. There's more: If you are fortunate and land another job in your core competence only 10% of you will earn comparable compensation.  However, there is an exit ramp to a new start. That is starting your own PR firm. Compared to other industries, the price of entry is low. Those in PR already know how to promote a business, even an early-stage one. In this article in O'Dwyer's Public Relations I explain how to succeed with your startup.   Affordable Career Coach Jane Genova provides end-to-end career services, ranging from diagnosis of the challenges and fix-it strategies to preparation of resume/cover letters/Linked...
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Unretiring - Fill the Gap in Work History with Functional Resume, Become Active on LinkedIn

It might have been short or long - that is, the time between when you decided to stop working for income and when you realized you couldn't afford to be without income from your labor. But now you're back. You’ve unretired. WELCOME BACK Recently, reports Yahoo Finance , Indeed Hiring Lab documented that about 1.5 million have unretired. And, according to T. Rowe Price, 48% made that decision because they needed the money.  YOUR JOB SEARCH MATERIALS The first step back into the world of work is to prepare your job search materials. Those include resume, cover letter and LinkedIn Profile. What’s effective and what will get you passed the AI screeners have changed significantly.  YOUR RESUME Take resumes. The language, for example, has to include the keywords from the job description as well as what's the "in lingo" in the field. Otherwise, the AI robots will toss them. Pick up the language from the help-wanted and research that field of work to also embed you...
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Public Relations Agencies - Used to Be Dominated by "Old Pros"

  When I was starting out my career in writing promotional material (we called it "writing" then, not "content creation"), there was downright awe for the "old pros" in public relations agencies. They had the business down cold. Their names appeared not only in the trade press but also general Big Media. The late Jack O'Dwyer also followed what they were up to in his iconic newsletter and his annual print directory. And if your work caught their eye they would mentor you, at least a little. And through them you could receive many lucrative assignments at those large agencies, ranging from Edelman to Hill & Knowlton.  Now, as professional anonymous network  Reddit Public Relations flags: there are fewer of those seasoned public relations players these days: " ... if you're at one of these larger agencies the more senior you are you had better be either very billable or driving new business or you're at risk. The posting was in respons...
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